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Does Lead Scoring work?
Recently I posted an article on the eti website entitled “Leads don’t sell. Only sales people do” that focuses on how important sales people are to the lead generation process. This got me thinking...
View ArticleRethinking BANT, continued: How to better define a qualified lead
Part two of a three-part blog: (See first part.) In Part 1 of our three-part “BANT rant,” I began by raising some doubts about the efficacy of the BANT approach being the defining factor in determining...
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